Tech Competitive Intelligence

AlphaSense makes it easy for you to track competitors and stay ahead of every trend disrupting the tech market with our expansive content universe, AI search technology, and automation features. Discover how you can take your competitive intelligence to the next level today.

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Why Top Technology Companies Choose AlphaSense for Comp Intel

AlphaSense is a leading provider of competitive intelligence, aggregating 10,000+ high-quality content sources that cover hundreds of thousands of public companies and over 1.4 million private companies—all in a single platform.

Our platform is consistently ranked as an industry leader by G2 and TrustRadius, and was recognized as one of the top 50 AI companies by Forbes.

Competitive strategists and decision makers in the tech sector have access to exclusive competitive data ordinarily found in disparate locations and often behind expensive paywalls. With AlphaSense, organizations can conduct comprehensive quantitative and qualitative market research that results in smarter strategic decision-making.

AlphaSense aggregates premium content from across the key perspectives of research—company, journalist, analyst, regulatory, and expert—all indexed and easily searchable.

AlphaSense also saves you hours of research time by centralizing the insights you need and delivering them to you with intelligent, AI-based smart search technology—maximizing confidence and minimizing informational blind spots.

Here’s how AlphaSense supports you in every step of your competitive intelligence journey.

Components of Effective Competitive Intelligence in Tech

Market Analysis

Comprehensive competitive intelligence requires a thorough understanding of the market landscape, including its size, growth potential, key players, driving trends, and economic factors impacting the industry. For example, learn about how emerging trends like generative AI, edge computing, quantum computing, and cybersecurity are impacting the market—and discover the precise companies to watch who are on the leading edge of these trends.

AlphaSense takes market analysis to the next level by providing access to the key perspectives for market research—company, expert, journalist, regulatory, and analyst. With these perspectives, you get both primary and secondary research and gain differentiated insights you won’t find anywhere else.

At the same time, our AI search technology accelerates and sharpens your research, ensuring that you are getting all the crucial information, with none of the excess noise.

Related Reading: How to Conduct Tech Market Research

Competitive Analysis

To perform a competitive analysis, you need to study your competitor’s business in order to understand their strengths and weaknesses. One of the best ways to do this is by creating a SWOT analysis—an analysis of your competitors’ strengths, weaknesses, opportunities, and threats. This helps understand a competitor’s overall strategic position and potential areas for growth or risk.

Competitive analysis is easy to do in the AlphaSense platform. Simply search for your competitor on the platform and explore the company tearsheet, which provides information on market cap, revenue, key topics from earnings transcripts, segments and products, suppliers and customers, other competitors, and analyst forecasts.

For more on competitor analysis, check out our Competitor Analysis Framework: How-to Guide.

Competitor Benchmarking

Competitor benchmarking involves comparing your company’s performance metrics against industry peers to identify areas of strength or improvement. In the technology sector, this means evaluating innovation and R&D, market positioning, pricing strategies, customer feedback, and product features and quality.

By benchmarking against competitors, tech companies can set realistic goals, refine strategies, and make informed decisions to enhance their competitive edge in the market.

In the AlphaSense platform, you can create a watchlist for all your competitors and set real-time alerts to consistently stay up to date with the companies you are tracking. You can then establish the specific topics or companies that you would like to monitor across your competitive peer set. The Trending Topics module in the dashboard automatically shows the most important, talked-about phrases found across earnings calls, conferences, and company presentations in the tech industry.

Tracking Partnerships and M&A

In the tech industry, it’s important to stay aware of competitors’ partnerships, mergers, and acquisitions. These events have an impact on the entire competitive landscape and may shift companies’ strategic priorities or bring new opportunities to light.

Some examples are the partnership between Amazon and Peloton, Microsoft’s acquisition of LinkedIn, and the partnership between Mercedes-Benz and NVIDIA. Each of these has had major implications for the subsectors of FaaS, social networking, and semiconductors, respectively.

AlphaSense allows you to monitor deals and partnerships such as these, allowing you to be more proactive—rather than reactive—in your strategy and decision-making. For instance, by listening to expert calls only available in our platform, you get access to exclusive first-hand insights about potential upcoming alliances or product shifts.

By combining the expert perspectives with the other market research perspectives available in the platform—company, analyst, regulatory, and journalist—you can sniff out competitors’ partnerships long before they are announced, giving you the competitive edge.

How AlphaSense Takes Your Competitive Intelligence Further

Aggregated Research

AlphaSense houses over 10,000 trusted content sources, including but not limited to:

Company documents including event transcripts, company presentations, global filings, press releases, product brochures, and ESG reports
Industry research from top Wall Street firms, including Citi, Bank of America, Jefferies, and William Blair
Unique industry expert perspectives from customers, competitors, product leads, engineers, and partners
Thousands of curated news sources, trade publications, and regulatory information

This also includes two content sets exclusive to AlphaSense:

Wall Street Insights® – a leading collection of broker research covering global sector themes, industries, and companies from 1,000 sell-side and independent firms
Expert Insights – 45,000+ transcripts of one-on-one calls with key opinion leaders, customers, product leads, competitors, partners, and executives

Our content includes everything you need to track new developments and competitor moves, assess deal-making opportunities, and create effective and resilient growth strategies.

Semantic Search

With our AI search technology, you no longer have to manually CTRL-F through fragmented research documents and event transcripts. Instead, our AI automatically recognizes what you are looking for and surfaces results that directly match your search intent—while filtering out excessive noise. This means you can speed up your research and be more confident in the accuracy and comprehensiveness of your results.

Our patented AI search feature, Smart Synonyms™, identifies phrases and keywords that are meaningfully related to provide relevant and useful data for your search query. For example, searching “electric vehicles” will also surface results for “EV” and “electrification,” among other relevant terms. Searching “artificial intelligence” will surface results for “AI,” “generative AI,” and “deep learning,” as well as other relevant terms. Our synonym recognition technology mitigates the risk of missing critical insights or information sources.

Sentiment Analysis

Our sentiment analysis and natural language processing (NLP) technology analyzes how the market feels about a given company, industry, or topic and color-codes positive and negative sentiment for easy recognition as you browse documents and search results. These AI features work in seconds, saving hours previously spent combing through dozens of earnings reports.

Sentiment analysis is instrumental in earnings research, as it uncovers subtle shifts in a competing company’s messaging on relevant topics and themes.

For an example of how this applied in a real-life partnership case, check out our post about the Amazon/Peloton partnership.

Generative AI

Unlike other consumer-grade generative AI (genAI) tools trained on publicly available data, AlphaSense takes an entirely different approach. Our industry-leading suite of generative AI tools is purpose-built to deliver business-grade insights and leans on 10+ years of AI tech development.

Our suite of tools currently includes:

Smart Summaries – This feature allows you to glean instant earnings insights—reducing time spent on research during earnings season, quickly capture company outlook, and generate an expert-approved SWOT analysis straight from former competitors, partners, and employees.
Enterprise Intelligence – This is a first-of-its-kind knowledge management offering that delivers AlphaSense’s AI-powered search and summarization capabilities to customers’ internal organizational knowledge.
Generative Search (in beta) – This is a generative AI chat experience that transforms how users can extract insights from hundreds of millions of premium content sources, by asking questions in natural language.

Tech Case Studies with AlphaSense

A Fortune 50 Tech Giant Answers Big Questions with AI

Learn how a Fortune 50 multinational technology firm used AlphaSense to conduct deep dives into their competitors, get ahead of acquisitions in the industry, and get more confident about their data and analysis.

Why AlphaSense is a “Double Win” For Evoque Data Centers

Discover how Evoque used AlphaSense to uncover sources that cannot be found on any other platform, increase confidence in research results, and accelerate the pace of research.

Tech Mahindra Sifts Insights From Noise to Identify New Business Opportunities for AlphaSense

Here’s how this multi-billion dollar provider of digital transformation used AlphaSense for greater efficiency and effectiveness, ultimately resulting in more revenue for the company.

NetApp Leverages Real-Time Insights With AlphaSense to Inform Executive-Level Decision-Making

Discover how AlphaSense helped this global cloud-led, data-centric software company uncover critical insights about smaller niche competitors and get smart on the total market landscape.

Try AlphaSense For Free

See firsthand how our platform will level up your competitive strategy and get you ahead. Join the ranks of leading tech companies that are already using AlphaSense to outpace the competition.