Leveraging Generative AI to Transform your Research

As an AI researcher, I’m constantly looking for ways to stay ahead. Generative AI has become an essential part of my toolkit—not just because it’s faster and more flexible, but because it allows me to explore the future in ways that were previously impossible. While traditional research methods remain indispensable for deep dives, the fusion of these tried-and-true approaches with the creative prowess of generative AI empowers researchers to push boundaries and uncover insights that can drive transformative change in their fields.

The need for speed. One of the biggest challenges in many research fields is keeping pace with rapid advancements. Generative AI enables users to sift through massive datasets and generate meaningful insights in seconds. For example, I asked AlphaSense’s Generative SearchWhat studies from the last three years discuss the impact of remote work on productivity?”, and after delving into 30,000 documents, it quickly returned relevant research with citations.

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Navigating the unknown. While traditional tools are fantastic for grounding research in what’s already known, they can be limiting when it comes to exploring the unknown. Generative AI excels in this area, allowing researchers to evaluate future scenarios in ways that were previously unimaginable. For example, when I’m curious about how a new technology might affect healthcare or what the implications of a particular policy change could be, generative AI helps me analyze these “what if” scenarios.

Sparking creativity and innovation. One of the most exciting aspects of generative AI is its ability to fuel creativity. In research, the best ideas often come from unexpected places, and generative AI is a brainstorming partner that never runs out of fresh perspectives. For example, I’ve asked questions like “What can we expect from generative AI over the next 3 years?” and sometimes the answers can spark a thought I may not have considered. Comparing answers to these types of questions across multiple generative AI platforms can also be thought-provoking.

Customized research, on demand. Every research project is different, and one of the strengths of generative AI is its ability to be tailored to specific needs. Whether delving into a specialized topic or seeking a broad overview of emerging trends, generative AI can be customized to focus on what matters most to a user’s specific research. This level of personalization is not something we’ve had before from technology. For example, I’ve used generative AI to help me consider the potential impact that generative AI could have on mental health, particularly as more people use it as a mental health tool and as a companion. I’ve specifically directed it to focus on the emotional and ethical impacts, in addition to the mental health implications, considering both short-term and long-term scenarios.

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Mastering complexity. Research isn’t just about understanding one topic but intersections of topics. For example, researching AI means grasping the interactions between technologies, policies, and societal impacts. Generative AI shines here, providing a holistic view of potential outcomes. For example, I’ve asked questions like “What’s the difference between California’s proposed AI bill and the EU AI Act?” Generative AI’s ability to compare and contrast across different regulatory frameworks and technological contexts offers a comprehensive analysis that traditional research tools would struggle to deliver.

Opportunities to Leverage Generative AI

Generative AI isn’t a replacement for traditional research methods—it’s a complement. I’ve found that it’s most effective when used in conjunction with other tools, especially in scenarios where speed, creativity, and complexity are critical.

Exploring new ideas. When brainstorming or exploring a new area, generative AI can help identify trends and potential directions.

Staying on top of trends. In a fast-moving field, generative AI’s ability to quickly synthesize information can help users stay on top of new trends.

Answering complex questions, including cross-disciplinary exploration. As technologies increasingly intersect with other fields, generative AI helps integrate diverse perspectives and topics to see broader implications.

Learning a new topic or summarizing information. When delving into a new or unfamiliar topic, generative AI can break down complex subjects into more digestible parts, providing clear explanations and context. If you’re overwhelmed with documents, generative AI tools can quickly summarize them, making it easier to digest.

ABOUT THE AUTHOR
Sarah Hoffman
Sarah Hoffman
Director of Research, AI

Sarah Hoffman is Director of Research, AI at AlphaSense, where she explores artificial intelligence trends that will matter most to AlphaSense’s customers. Previously, Sarah was Vice President of AI and ML Research for Fidelity Investments, led FactSet’s ML and Language Technology team and worked as an Information Technology Analyst at Lehman Brothers. With a career spanning two decades in AI, ML, natural language processing, and other technologies, Sarah’s expertise has been featured in The Wall Street Journal, CNBC, VentureBeat and on Bloomberg TV, and she was named a Rising Star for WatersTechnology’s Women in Technology and Data Awards in 2018. Sarah holds a master’s degree from Columbia University in computer science with a focus on natural language processing, and a B.B.A. from Baruch College in computer information systems. Sarah is based in New York.

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