KC Pietro

Few things can be more daunting—or exciting—than a blank research slate. Whether you’re entering a new market, investigating nascent growth...

As a Product Marketer, I know the research I conduct is only as valuable as the relative impact it has...

The time is upon us: earnings season. "Time is money" is never quite as true as during these first few weeks following the close of a quarter, when the world’s financial analysts, investors, IROs, and business leaders are tasked with analyzing the performance of their portfolios, peer sets, or clients. 

Generative AI is changing the way people generate new ideas, collect information, and go about their day-to-day lives. It also...

There’s never a right time to be outpaced by competitors, but an economic downturn and looming recession is an especially...

In our inaugural State of Market Intelligence Report released this fall, we gathered input from nearly 600 market intelligence professionals...

Whether you’re trying to win new business, position your company for macroeconomic shifts, or simply beat the market, having a...

Just over a year ago, we announced our acquisition of Stream, the market’s broadest and highest-quality expert interview transcript library....

Among the COVID-19 pandemic, the Great Resignation, and a looming (or current, depending on who you ask) recession, the last...