“B2B organizations struggle with both collecting meaningful structured and unstructured data related to their competitors, markets and customers and analyzing the volume of data to create actionable insights. Part of this challenge is knowing where to look and understanding what is meaningful, as well as how to make the insights consumable across the organization. Such challenges lead to wasted effort and the inability to maximize the impact of competitive and market intelligence across multiple roles such as those in corporate strategy, product management, marketing and sales.”
“To address this issue, organizations are increasingly using purpose-built C&MI tools to drive efficiency and effectiveness. C&MI tools automate the labor-intensive tasks of collecting data from internal and external sources, analyzing the data based on defined rules, storing both the data and the analysis, and making the appropriate level of information and/or insight available to the relevant internal consumers.”
Download the Market Guide for Competitive and Market Intelligence Tools to learn more about our takeaways :
- The challenges of market and competitive intelligence research
- The market direction of competitive and market intelligence solutions
- How to identify best-fit tools to automate market and competitor research
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