Quiz | Market Intelligence Maturity Level

Content

1) What is your highest level of content access?

Reliance on public facing, low-value content sets.

Access to a mixture of paywalled and public content.

Access to paywalled and premium content sets that have differentiated insights.

2) Where are you accessing your content?

Content mainly accessed from consumer grade search tools.

Content spread across several locations.

Content all accessed from one platform. to paywalled and premium content sets that have differentiated insights.

3) What is your ability to conduct peer or competitor benchmarking?

No ability to conduct peer or competitor benchmarking - except when using public content.

Peer and competitor benchmarks available from a paid membership to a research company.

Ability to undertake thorough peer or competitor benchmarking analysis, from a range of valuable content sets.

Hidden

Content gap value [backend value]

AI

4) How do you search for insights within content?

Manually processing content - reading documents or ctr+F by individual keywords

AI tech that searches, but returns lots of noise in results.

AI search tech that automatically searches across all synonyms and removes noise.

5) What level of genAI do you currently leverage?

Not leveraging genAI at all.

Leveraging consumer grade genAI.

Leveraging purpose-built market intel genAI.

6) How do you summarize content?

Manual effort to detect trends and patterns

AI tools that only summarize public content.

AI feature that summarizes trends and key patterns.

Hidden

AI gap value [backend value]

Monitoring

7) How do you receive updates on your competitors, industry, or market?

Manually searching several places for updates.

Automated updates sent from several places/systems.

Ability to receive all the automated updates you need from one single platform.

8) How do you receive content recommendations?

Recommendations and ideas for new content are down to you.

If content recommendations are available, they point to low-value or public content.

AI-powered updates and notifications that uncover new/relevant pieces of content.

Hidden

Monitoring gap value [backend value]

Market intelligence maturity level