Industrials Competitive Intelligence

Why AlphaSense is the Leading Comp Intel Tool for Industrials

AlphaSense is a leading provider of competitive intelligence, aggregating 10,000+ high-quality content sources that cover hundreds of thousands of public companies and over 1.4 million private companies—all in a single platform.

Our platform is consistently ranked as an industry leader by G2 and TrustRadius, and was recognized as one of the top 50 AI companies by Forbes.

Competitive strategists and decision makers in the industrials sector have access to exclusive competitive data ordinarily found in disparate locations and often behind expensive paywalls. With AlphaSense, organizations can conduct comprehensive quantitative and qualitative market research that results in smarter strategic decision-making.

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AlphaSense aggregates premium content from across the key perspectives of research—company, journalist, analyst, regulatory, and expert—all indexed and easily searchable.

AlphaSense also saves you hours of research time by centralizing the insights you need and delivering them to you with intelligent, AI-based smart search technology—maximizing confidence and minimizing informational blind spots.

Here’s how AlphaSense supports you in every step of your competitive intelligence journey.

Components of Effective Competitive Intelligence in Industrials

Market Analysis

Comprehensive competitive intelligence requires a thorough understanding of the market landscape, including its size, growth potential, key players, driving trends, OEMs, suppliers, and economic factors impacting the industry.

AlphaSense takes market analysis to the next level by providing access to the four key perspectives for market research—company, expert, journalist, and analyst. With these four voices, you get both primary and secondary research and gain differentiated insights you won’t find anywhere else.

At the same time, our AI search technology accelerates and sharpens your research, ensuring that you are getting all the crucial information, with none of the excess noise.

Find out more about how AlphaSense supports market analysis in How to Conduct Deeper Market Analysis.

Competitive Analysis

To perform a competitive analysis, you need to study your competitor’s business in order to understand their strengths and weaknesses. One of the best ways to do this is by creating a SWOT analysis—an analysis of your competitors’ strengths, weaknesses, opportunities, and threats. This helps understand a competitor’s overall strategic position and potential areas for growth or risk.

Competitor analysis is easy to do in the AlphaSense platform. Simply search for your competitor on the platform and explore the company tearsheet, which provides information on market cap, revenue, key topics from earnings transcripts, segments, suppliers and customers, other competitors, and analyst forecasts.

For more on competitor analysis, check out our Competitor Analysis Framework: How-to Guide.

Competitor Benchmarking

Competitor benchmarking is the process of comparing your own business against your competitors in order to identify potential areas of improvement or to see how you stack up against your peers.

In the AlphaSense platform, you can create a watchlist for all your competitors and set real-time alerts to always stay in the know on company updates. You can then establish the specific topics or trends that you would like to monitor across your competitive peer set. The Trending Topics module in the dashboard will automatically show the most important, talked-about phrases found across earnings calls, conferences, and company presentations.

R&D and Innovation Tracking

Effective competitive intelligence requires knowing what new products are entering the market, as well as being aware of any competitor pivots or changes in product strategy.

With AlphaSense, you can track patent filings and intellectual property developments in the industry. You can also take the set-it-and-forget-it approach by creating a watchlist for all your competitors, or simply filtering for the entire industrials industry or a subsector, and searching the keyword “R&D.” Then, you can save this search and set real-time alerts, so that you will be immediately notified of any relevant update in the space.

Regulatory Environment

The industrials sector is subject to various regulations, as well as evolving environmental and sustainability standards. Keeping a pulse on regulatory changes is critical to ensure compliance and mitigate risks. Regulatory trends can signal upcoming shifts in the industry—companies that are ahead can optimize their strategic planning and be more proactive.

Market positioning and cost are also highly dependent on the regulatory environment—companies that are aware can give themselves a competitive edge. Finally, staying on top of regulations and ESG standards is important for reputation management, which has far-reaching implications for overall success.

You can use the AlphaSense platform to stay updated on the regulatory environment, as well as to benchmark your ESG performance against your peers.

Supply Chain and Logistics

The supply chain structure is a pivotal part of the industrials industry. When every part of the supply chain is running smoothly, companies reap the benefits of operational efficiency, enhanced competitiveness, and cost savings. When supply chain disruptions occur, particularly as a result of macroeconomic events, they can completely derail a company’s operations and profit margins.

That’s why it’s critical for industrials companies to keep a pulse on macroeconomic factors that could play a role in the supply chain, so that they can be prepared well in advance of a crisis. AlphaSense helps you take this proactive, rather than reactive, approach with our real-time alerts and content sets—such as news, broker research, and expert calls—that provides indications of impending shifts or disruptions in the supply chain.

How AlphaSense Takes Your Competitive Intelligence Further

Aggregated Research

AlphaSense houses over 10,000 trusted content sources, including but not limited to:

Company documents including event transcripts, IRPs, global filings, press releases, company presentations, and ESG reports
Industry research from top Wall Street firms, including Bank of America, Cowen, JPMorgan, Barclays, Jefferies, Morgan Stanley, and Goldman Sachs
Unique industry expert perspectives from customers, competitors, former employees, partners, and the Energy Information Administration
Over 3,000 curated news sources and trade publications including industry journals, market news, and energy.gov

This also includes two content sets exclusive to AlphaSense:

Wall Street Insights® – a leading collection of broker research covering global sector themes, industries, and companies from 1,000 sell-side and independent firms
Expert Insights – 45,000+ transcripts of one-on-one calls with key opinion leaders, customers, professionals, competitors, and former and current executives

Our content includes everything you need to track new developments and competitor moves, assess deal-making opportunities, and create effective and resilient growth strategies.

Semantic Search

Smart synonyms product

With our AI search technology, you no longer have to manually CTRL-F through fragmented research documents and regulatory reports. Instead, our AI automatically recognizes what you are looking for and surfaces results that directly match your search intent—while filtering out excessive noise. This means you can speed up your research and be more confident in the accuracy and comprehensiveness of your results.

Our patented AI search feature, Smart Synonyms™, identifies phrases and keywords that are meaningfully related to provide relevant and useful data for your search query. For example, searching “electric vehicles” will also surface results for “EV” and “electrification,” among other relevant terms. Searching “distribution” will surface results for “fulfillment,” “warehousing” , and other relevant terms. Our synonym recognition technology mitigates the risk of missing critical insights or information sources.

Sentiment Analysis

Our sentiment analysis and natural language processing (NLP) technology analyzes how the market feels about a given company, industry, or topic and color-codes positive and negative sentiment for easy recognition as you browse documents and search results. These AI features work in seconds, saving hours previously spent combing through dozens of earnings reports.

Sentiment analysis is instrumental in earnings research, as it uncovers subtle shifts in a competing company’s messaging on relevant topics and themes.

Generative AI

knowledge discovery tools smart summaries

Unlike other consumer-grade generative AI (genAI) tools trained on publicly available data, AlphaSense takes an entirely different approach. Our industry-leading suite of generative AI tools is purpose-built to deliver business-grade insights and leans on 10+ years of AI tech development.

Our suite of tools currently includes:

Smart Summaries – This feature allows you to glean instant earnings insights—reducing time spent on research during earnings season, quickly capture company outlook, and generate an expert-approved SWOT analysis straight from former competitors, partners, and employees.
Enterprise Intelligence – This is a first-of-its-kind knowledge management offering that delivers AlphaSense’s AI-powered search and summarization capabilities to customers’ internal organizational knowledge.
Generative Search – Generative Search is a generative AI chat experience that transforms how users can extract insights from hundreds of millions of premium content sources.

Industrials Case Studies with AlphaSense

Siemens Market Intelligence Levels Up Their Research

Learn how a market intelligence leader at Siemens used AlphaSense features—such as watchlists, filters, and real-time alerts—and premium content sets like Wall Street Insights® to unlock unprecedented research efficiency, as well as higher quality and quantity of insights.

Aerospace Company Competitive Intelligence

A CI leader at an aerospace company choosing to remain anonymous found the value of layering robust search capabilities on top of high-value content sets like press releases, investor presentations, and equity research. With AlphaSense, the team accelerated their research and were able to allocate more time to strategy.

Haskell Makes Data-Driven Decisions

This architecture, engineering, and construction company found tremendous value in AlphaSense during the height of COVID-19, when it allowed them to pivot their strategic approach to helping customers navigate the new reality. Post-pandemic, they have returned to their original use of AlphaSense—tracking trends and understanding where the industry is moving.

AT&S Market Intelligence Team Stays Ahead of the Competition

Learn how this high-end PCB technology and manufacturing organization uses AlphaSense for peer monitoring, thematic research, and company deep dives.

“It took ten minutes to find this information in AlphaSense,” the Market Intelligence team’s leader said. “It would have cost thousands of dollars and taken weeks to hire an agency to get the same information.”

Vale Maximizes AlphaSense’s GenAI to Become a Leader in Sustainable Mining

This leading multinational mining company based in Brazil used AlphaSense Generative Search, our newest genAI feature, to stay on top of competitor trends and achieve leadership status in sustainable mining.

“The part where I find [Generative Search] brilliant is in pulling information from earnings calls. Usually it’s cumbersome to to read through the Q&A of earnings calls, especially if I want just a very specific piece of information. We can ask [Generative Search] about each of our topics of interest, and it brings the information really quickly and summarizes it so I’m only reading what I need to.”

– Gabriel Barradas, Strategic Planning Analyst

Try AlphaSense For Free

See firsthand how our platform will level up your competitive strategy and get you ahead. Join the ranks of leading industrials companies that are already using AlphaSense to outpace the competition.

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